The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications John Philip Jone

ISBN: 9780761912392

Published: February 10th 1999

Paperback


Description

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications  by  John Philip Jone

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications by John Philip Jone
February 10th 1999 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | | ISBN: 9780761912392 | 8.57 Mb

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect aMoreThis authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single knowledge bank of theory and practice for advertising students and professionals.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications":


zdrowie-praca.pl

©2013-2015 | DMCA | Contact us