Def Jam, Inc.: Russell Simmons, Rick Rubin, and the Extraordinary Story of the Worlds Most INF Stacy Gueraseva

ISBN: 9781299031555

Published: May 10th 2014

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Def Jam, Inc.: Russell Simmons, Rick Rubin, and the Extraordinary Story of the Worlds Most INF  by  Stacy Gueraseva

Def Jam, Inc.: Russell Simmons, Rick Rubin, and the Extraordinary Story of the Worlds Most INF by Stacy Gueraseva
May 10th 2014 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | | ISBN: 9781299031555 | 3.23 Mb

In the early 80s, the music industry wrote off hip-hop as a passing fad. Few could or would have predicted that the improvised raps and raw beats busting out of New York City s urban underclass would one day become a multimillion-dollar business andMoreIn the early 80s, the music industry wrote off hip-hop as a passing fad. Few could or would have predicted that the improvised raps and raw beats busting out of New York City s urban underclass would one day become a multimillion-dollar business and one of music s most lucrative genres.Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island.

Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records.Def Jam, Inc. traces the company s incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today- from financial struggles and scandals including The Beastie Boys s departure from the label and Rubin s and Simmons s eventual parting to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX.Stacy Gueraseva, former editor in chief of Russell Simmons s magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade and a company that turned the music world upside down.

She takes you back to New York in the 80s, when late-night spots such as Danceteria and Nell s were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge.Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam a must read for any fan of hip-hop as well as all popular-culture junkies.

From the Hardcover edition.



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