Consuming Reality Dr June Deery

ISBN: 9786613722560

Published: May 3rd 2012

ebook

236 pages


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Consuming Reality  by  Dr June Deery

Consuming Reality by Dr June Deery
May 3rd 2012 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 236 pages | ISBN: 9786613722560 | 9.62 Mb

Consuming Reality examines TVs response to the increasing pressure to brand content in a post-advertising era. June Deerys comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends suchMoreConsuming Reality examines TVs response to the increasing pressure to brand content in a post-advertising era.

June Deerys comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTVs advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.



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